According to Sawyer Merritt, Tesla's white label Supercharger program now enables businesses like The Pie Safe in Deary, Idaho, to purchase and offer branded Supercharger stations, which are managed and maintained by Tesla. These stations provide up to 325kW charging speed at $0.39/kWh and are open to all EVs compatible with Tesla's NACS network, ensuring 24/7 access. AI-powered systems likely handle operational efficiency, maintenance scheduling, and user experience optimization, as Tesla manages network performance and uptime centrally. This model presents a scalable business opportunity for companies looking to attract EV customers, leveraging Tesla’s infrastructure and AI-driven management tools to minimize operational overhead while maximizing customer engagement and local branding (source: Sawyer Merritt on Twitter).

According to Sawyer Merritt, Francis Energy is set to launch four white label Tesla Superchargers in Norman, Oklahoma, allowing businesses to brand Tesla's charging infrastructure with their own logos and designs. These Superchargers remain accessible to the general public and all electric vehicles, continue to appear in Tesla’s in-car navigation system, and are managed and maintained by Tesla. This business model opens significant opportunities for AI-driven EV charging management software, data analytics for charging patterns, and integration of AI-powered customer engagement solutions. The expansion of white label Supercharger networks signals a growing trend toward platformization in the EV charging industry, creating new markets for AI-enabled infrastructure optimization and personalized user experiences (source: Sawyer Merritt, Twitter, Jan 12, 2026).

According to Sawyer Merritt, the first third-party owned Supercharger station in North America is now operational, marking a significant milestone in the electric vehicle (EV) charging industry (source: Sawyer Merritt, x.com/TeslaCharging/status/1991538982476525888). These Superchargers are offered as white label solutions, allowing buyers to customize them with their own branding and designs. This development opens up new business opportunities for independent operators and retailers to enter the fast-growing EV charging market, leveraging Tesla's proven infrastructure while maintaining their own brand identity. The move is expected to accelerate market adoption of EV charging technology and facilitate broader network expansion across North America.